SXO is a strategy based on building website visibility but also increasing conversions. It is especially beneficial for e-commerce. If you have an online store and you want to increase profits, SXO will be the best choice. The combination of SEO positioning and UX (user experience) is the most effective way to keep your audience on the page and encourage them to interact. Thanks to SEO, your website will appear high in the search results. Users will start to notice the store and find it in Google search results for specific keywords. After entering your website, they will see a functional website that will be tailored to their expectations. The loading time will not make them impatient, and the site layout will be intuitive and the content will engage. SXO increases visibility and conversions, which leads to a gradual increase in profits. A specific strategy is developed for each website. Introducing changes is preceded by a thorough SXO audit, which indicates areas for change and optimization.

Website SXO audit

An online website SXO analysis includes a number of activities aimed at examining the website in terms of SEO and usability. The site survey is carried out by a qualified team of experts in various fields. This allows you to accurately verify the page in terms of indexation, key phrases, optimization errors and structure and many other aspects. The SXO audit is divided into two areas: SEO and UX, but some website elements are analyzed both in terms of positioning and UX. For example, content and graphics are subject to double analysis.

SXO examines the structure of the website and whether navigating it is intuitive and easy. The speed of loading specific elements, the visual layer of the website, its functionality and responding to the needs of users are also subject to verification.

During the SXO analysis, we also verify the actions of users on your website – heat maps serve this purpose. Thanks to them, we learn more about which parts of the website engage the audience and which parts are ignored. Such an analysis allows for the establishment of recommendations, which, after implementation, will result in a significant increase in the interest of potential customers.

The following are also subject to examination:

• website loading speed, as well as internal and external links
• key phrases and content optimization for SEO
• style, correctness, uniqueness, quality of the content, meta descriptions
• sitemap and technical SEO aspects of the site
• attractiveness of content and adaptation of the website to mobile devices
• Google penalties and competition analysis

SXO is an activity focused on user experience. They include making the website easy to find by users who are looking for phrases related to the offer or topic of the page. At the same time, it causes the bounce rate to decrease and the conversion to increase. Users not only easily find the information they are looking for on the site, but are also willing to take action.

SXO – what does it consist of?

SXO focuses on two main aspects, i.e. SEO and UX. The latter field is very extensive and, at the same time, labor-intensive, as it is not based solely on meeting the guidelines that we know and implement in accordance with research and usability principles. UX in SXO means relying on website optimization in such a way as to encourage the user to explore the website and take advantage of the offer, i.e. increasing conversion. Achieving these goals is possible through effective actions to make the website transparent and make it easy to find what you are looking for. The distinguishing feature of a good SXO is that the purchasing process is distinguished by its intuitiveness. In addition, the user can quickly navigate the page and not think about where to click to find the right place. SXO’s goal is also to so that the recipient willingly goes to the most important subpages and performs actions. Website elements (the most important for business) must be visible and encourage interaction.

SXO consists of elements that are important only for visibility, only for the convenience of users, but also for activities that serve both these aspects – both SEO and UX. A prime example would be the loading time of a site for full interaction. Google wants to provide users with a list of subpages in the search results that will meet the expectations of Internet users. Therefore, it cares not only about matching phrases, but also about accessibility (easy and fast). On the other hand, users care about express access to resources, they are not patient. An ideal SXO service will include a page speed analysis and tips to improve this parameter so that it affects visibility without discouraging users. Then the bounce rate drops, which also affects the position of the site. At the same time, it translates into conversion. Another important issue with SXO is adjusting the website to mobile devices. It’s not just about making the website usable via phones or tablets. It is important to adjust it in this form to the behavior of users – placing buttons in places where they are easy to click, appropriate size of buttons, no covering them with messages. These are just some of the elements that are important in the SXO service. There are many more of them, and some of them are aspects that depend on the type of website, target group and website structure. the right size of the buttons, not obstructing them by messages. These are just some of the elements that are important in the SXO service. There are many more of them, and some of them are aspects that depend on the type of website, target group and website structure. the right size of the buttons, not obstructing them by messages. These are just some of the elements that are important in the SXO service. There are many more of them, and some of them are aspects that depend on the type of website, target group and website structure.

SXO service – heat maps

Matching the website to the recipients’ requirements is a factor that greatly influences whether the entries on the website will translate into conversion, i.e. a specific profit. For this purpose, heat maps are examined, i.e. where users click, how they navigate on the website, how much time they spend on it, do they scroll (and how far), what places on the website they click, how their purchasing process proceeds. Thanks to this, we detect the stages at which a potential client has problems – we propose solutions that are worth applying. In addition, we observe that the user does not get lost on the page and does not take a long time to search for a specific place. We find errors – from insufficient highlighting of elements, through the lack of redirects where the user expects them, to interrupted sessions and their possible causes. These are only some of the aspects

SXO – the perfect combination for your business

The SXO service is designed to help your company achieve the most important goals, the most important of which is profit. What is perfect visibility on Google without conversion? It’s obvious that business owners expect a profit from their marketing efforts. Although the positioning itself affects them, as the increase in visibility translates into more traffic and increases the chances of sales, SXO is more effective. The SXO service allows the brand to refine the purchasing path, introduce changes based on the analysis of abandoned baskets, heat maps and other activities. Thanks to this, it is possible to maximize profits while gaining better visibility on Google and attracting more potential customers to the website. If you want to invest in the development and increase of your company’s profits, contact us and choose the SXO service!