SEO tools; Regardless of whether you are running an SEO agency or you independently position your website, having the right tools for this task can improve your work and make your activities more effective. If you are wondering which tools are the best to use, you’ve come to the right place. Even if you’ve never used any SEO software, read this post to the end to find out why you should choose to use them and how these tools can improve your website’s SEO.

At the very beginning, however, it is worth emphasizing that the presented list is not a ranking, because each of the following tools serves slightly different purposes. So don’t be guided by the order – we just started with free tools. We hope that thanks to this guide you will learn how you can use the potential of individual solutions and learn a few tips that will help you implement them into your SEO process.

Why You Should Use SEO Tools?

Website owners make sure that their content is as good as possible, because they want their website to appear at the forefront of the SERP. However, following SEO best practices that are constantly evolving and subject to various changes is a big challenge. Tools that allow you to optimize websites come to the rescue. How can they help?

VISIBILITY

The visibility of the website in search engines determines whether users will visit a given website. SEO software can help you choose the right traffic-generating keywords as well as provide guidance to create interesting, high-quality content.

ANALYSIS

With the right data, website optimization becomes much more effective. The vast majority of SEO software allows users to analyze websites. Some of them also track any changes in the ranking on an ongoing basis, thanks to which the website managers can verify on an ongoing basis which activities bring the expected results and which do not work.

COMPETITIVENESS

Some companies have gained high rankings in search results by investing in SEO best practices and tools, and thus have become important players in their sectors. Currently, SEO tools are a key element in developing an Internet presence, thanks to which it is possible to compete with other companies in a given market segment [1].

The best SEO tools

No SEO tool, even the most perfect one, will do all the work for us, but it can definitely improve it and increase the effectiveness of our activities. You don’t need a lot of positioning tools. Especially at the beginning of your adventure with SEO, it is worth choosing the ones that best suit your business goals and focusing on them. We’ve provided a list of the best SEO tools below that are intuitive, effective, and efficient, and some of them are also free.

Google Search Console (free)

Integrating your website or blog with GSC should be one of the first SEO steps you take. After all, who better than the search giant itself can help improve SEO? Google Search Console is a tool that is used by both beginners and advanced SEO specialists. It offers access to numerous user-friendly features for immediate access to valuable website information. GSC allows, among other things:

• evaluate site performance and observe potential troubleshooting issues (e.g. harmful spam links),
• make sure that the website is Google-friendly and monitor its indexing,
• report spam and request reconsideration if the site has been fined [2].

One of the main advantages of GSC is community support. On a dedicated subpage for SEO users, GSC users can contact each other and exchange tips.

Google Keyword Planner (free)

Thorough keyword research is the foundation of any successful SEO strategy. The Google Keyword Planner is a free tool that is part of theGoogle Adsecosystem and is a great place to start searching for the right keywords for your website. Just plug in the URL and you can start browsing the suggested keywords.

The Google Keyword Planner is a useful and widely used tool for analyzing and researching keywords, but it is worth remembering that the numbers it indicates are only approximate values. Their task is to show the user the popularity of a given phrase, not to present the exact number of searches in real time [3].

Google Analytics (free)

Google Analytics is another freeSEOtool that is connected to more than half of all websites on the Internet. For most SMBs, this is actually the only SEO tool they need to gauge website performance. Google Analytics enables:

• keeping and monitoring statistics on website visits and clicks,
• verification of phrases that generate inputs,
• compilation of data on website visits for different countries or devices [4].

The tool from Google also allows you to create your own dashboard, allowing you to quickly present data related to analytics andSEO. A dashboard is essentially a series of widgets that bring together all of your individual reports into a single view that you can easily access, share, or print. This reduces the time spent browsing Analytics and allows you to focus on other SEO activities [5].

AnswerThePublic (free)

Answer the Public is used to analyze user searches. It combines suggested searches fromBingand Google, then presents them with a graphical chart. Based on the indicated keyword and language, the application presents the most popular Internet users’ queries related to a given phrase. This type of information is invaluable to search engine marketing professionals as it allows them to understand your audience and their needs, as well as improve the analysis of relevant keywords.

The Bert algorithm update, announced by Google in October 2019, increased the importance of long-tail keywords, making Answer The Public even more important for SEO. Of course, long tail keywords can also be found with the Google Keyword Planner tool, however the results for these types of phrases are limited and not as extensive as in Answer The Public [6].

Google Optimize (free)

Another tool from Google on our list helps internet marketers and webmasters increase the conversion rates of their website visitors and influence their experience. This is possible by testing different combinations of website content with simple A / B tests, or by comparing the entire combination of elements on any page [7].

It is worth noting, however, that the results in Google Optimize are not visible immediately. Some complex tests also require performing them in many variants, so Google Optimize will certainly not be an appropriate tool for people expecting quick results.

Google Trends (Free)

A free service from Google allows you to view information and statistics on trends in the most popular search engine. It is also an invaluable addition to the standard work of every marketer. Google Trends provides data and graphs on the search popularity of specific terms on both Google and YouTube.

With the help of Google Trends, you can carry out, among others, keyword research and find related phrases for them that are gaining in popularity. Moreover, the tool enables forecasting of cyclical trends depending on the location, which are extremely valuable in terms of brand positioning [8].

Semstorm (paid)

Semstorm is an all-in-one SEO software that offers you all the tools you need to successfully complete your online marketing projects. This is suitable for small business owners, SEO professionals, and agencies alike. The software provides a complete set of tools for researching and grouping keywords and tracking their position, conducting a site audit, competitor analysis, monitoring backlinks. Semstorm has also been equipped with an intuitive content editor that facilitates the creation of error-free and SEO-optimized entries and articles [9].

Semstorm is available in both a paid and free version, which allows you to familiarize yourself with the application interface and test basic SEO and contentmarketingtools [10].

Ahrefs (paid)

Ahrefs offers numerous SEO tools as well as free educational materials for marketing specialists. Ahrefs also offers access to a large community and customer service department to help with SEO. Ahrefs’ complete SEO toolkit can help you:

• competition analysis by examining organic keywords,
• building backlinks in a given niche,
• research and selection of the most relevant keywords,
• conducting an audit of the website with an indication of problems and proposed solutions,
• searching for ideas for creating your own content,
• tracking the search ranking along with comparing it to the competition,
• monitoring mentions via e-mail alerts.

Ahrefs database contains over 11 billion keywords and over 400 billion indexed pages. Thanks to this, the software is able to provide its users with maximum data accuracy and therefore it is included in the list of SEO tools recommended by us [11].

Source:https://ahrefs.com/pl

Senuto (to be paid)

Senuto has been equipped by the creators with numerous SEO and content planning solutions, one of the most attractive of which is the ability to quickly analyze the visibility of any domain in terms of search history, visibility in Top3, Top10, and Top50, and to compare the results with the visibility of competing websites. Thanks to this, website owners can keep track of how a givendomainis assessed by Google [12].

Senuto is available in four price plans, but you can test the available tools for free for 14 days. The two cheapest versions contain most of the basic functions, such as visibility analysis, keyword database and position monitoring. This makes Small Business and Plus packages especially suitable for smaller domains. The Premium and Advanced versions, on the other hand, offer access to all SEO tools and numerous integrations, with the last of the packages also allowing users to access the API [13].

Source:https://www.senuto.com/pl/analiza-widocznosci/

Summary – what do you need to know about SEO tools?

Of course, the presented SEO tools are not the only ones available on the market. There are definitely more of them. The free tools that are included in our list will certainly help you start your adventure with SEO. Some of them allow you to achieve really satisfying results. There is no doubt, however, that if you are serious about SEO, a paid subscription to the right tool may be inevitable. Some features, such as backlink analysis and ranking reports, are usually not available in free solutions.

Of course, you also need appropriate knowledge and skills to fully use the potential of both free and paid tools. Only properly planned positioning strategies will allow you to achieve optimal results for your website.

We hope you find this guide useful. And if you want our expert team to help you with your SEO activities, pleasecontact us!