Social Media Marketing: Why is it worth investing in social media marketing?

Social media in the 21st century is at the top of the most opened tabs and most downloaded mobile applications. As time passes, we notice that the popularity of individual platforms is changing – we started in 2006 with the Nasza Klasa service, and then we settled on Facebook, Instagram, LinkedIn, Twitter and TikTok. However, our preferences for Social Media and what they offer – i.e. entertainment and the most popular information from the world or contact with friends – do not change. In today’s article, we will present the reasons why it is worth investing in social mediamarketingand we will comprehensively explain this issue. Let’s get started!

In this article, Niketrainers.com.co will tell you:

Social media marketing – what is it?

Social media marketing is advanced advertising activities promoting your company and products or services on various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and evenTikTok.It is worth taking care that the createdcontentis adapted primarily to the website and the community that regularly watches it. This will help increase your brand recognition, the number of conversions, as well as help acquire regular and profitable customers.

What should social media marketing look like?

There is no clear answer to the question “What should social media marketing look like?”. It depends on the assumptions of the marketer managing a given project and the philosophy of a specific company. However, we recommend that you post materials on TikTok that meet the standards of the local community – within 10-15 seconds, with attractive transitions or inserts in an educational or more humorous tone.

Instagram recipients expect designer photos marked with thematic hashtags, after which they will be able to find interesting inserts. LinkedIn is everything related to business, work and education in order to become a better entrepreneur or full-time employee.

The last of our list – Twitter is as popular as Facebook and Instagram, but the content we see there is more serious, educational and political.

Social media marketing – channel selection

The selection of channels in the context of social media marketing is very important. Thanks to professional activities in social media, we will reach the appropriate target group that will be interested in the products and services we offer. Below we present the most popular social networks in 2022 and how to use them!

Facebook

Facebook helps build brand awareness. Generation X and millennials use it the most. It will work in the relationship between enterprises and individual customers (B2C).

Instagram

Instagram is used primarily by millennials who expect interesting, very nice and creative content, sometimes distorting reality (especially in the case of influencers).

LinkedIn is an excellent room for maneuver for headhunting agencies and companies focusing on business development and B2B contacts. The Internet users of this website are generation X, millennials and the so-called baby boomers (generation of people born in 1946-1964).

Twitter

Twitter is mainly used by the X generation, but there are also millennials interested in the content on this site. It is the perfect place to target our products or services for businesses (B2B) and consumers (B2C).

TikTok

TikTok, i.e. the Z generation born after 1995, who do not know life without the Internet and social media. It includes both educational and entertaining content. The reach on TikTok is much cheaper than on Facebook or Instagram – in 2022 it is a very profitable advertising platform.

YouTube

YouTube is an excellent marketing channel for advertising almost any product or service. It allows you to easily increase brand awareness through entertainment, educational and instructional content. YouTube is used by people between 10-70 years of age.

Snapchat

Snapchat allows you to conduct interesting, original and effective advertising campaigns aimed at both individual customers and enterprises on a very diverse range of topics. Snapchat’s most profitable audience is between 15 and 35 years old.

Content marketing and social media – how to attract customers?

Content marketing in conjunction with social media is a great opportunity to acquire regular and profitable customers. Before starting profit-making activities, however, it is necessary to plan a schedule, set measurable goals, a group of recipients and conduct an analysis of the competition. The effectiveness of the content on individual channels should be additionally verified on a regular basis to know which solutions work best.

Why is it worth investing in social media marketing? — Media Journalism Global Daily News Content Concept

schedule of activities– it does not matter whether your goal is to sell or improve the brand image, it is worth aligning the content implementation plan with the content publication schedule;
measurable goals– always set a specific and measurable goal (e.g. sales, PR or increasing awareness of a given brand);
recipients– determine who you want to direct your product or service to and answer the question why they would be able to use the solutions you offer;
competition analysis– a meticulous analysis of the competition will allow you to verify the current market trends and create an even more attractive content strategy;
verification of the effectiveness of the content– the last step is to monitor the effects to check which materials are worth creating on an even larger scale.

We recommend creating offer and sales posts, content on current events, original materials and the so-called virals that increase the recognition of your brand on the web.

Why is it worth investing in social media marketing? – summary

A conscious investment in social media marketing will allow you to increase your company’s income, acquire profitable customers and improve its image among Internet users. It is worth advertising on various social networks, but remember that the offer of specialized services will be better received by the LinkedIn community than TikTok. On the other hand, let’s share modeling runs on Instagram, Facebook or Tiktoku, not on Twitter.

FAQ – Frequently Asked Questions and Answers

Below we have collected answers to the most common questions that arise on the web about social media marketing.

# 1 Do I need to advertise my business on all of the most popular social networks?

Absolutely not. The selection of advertising channels should depend on your target group, the vision you have set for yourself and the expected effects (e.g. better sales, increasing the awareness of Internet users about the company). Initially, it is worth trying out communication on one additional social channel (e.g. TikTok), develop it properly and start to cash, then start Snapchat, etc.

# 2 Instagram or Fanpage on Facebook?

Taking into account the standards prevailing in 2022, we recommend actively running both on Instagram andFanpageon Facebook. This is due to the fact that advertising on both of these platforms is very beneficial, and Facebook users can be easily redirected directly to Instagram.

# 3 How is Instagram different from Facebook?

Facebook is distinguished primarily by its substantive aspect. By operating on this platform, you can share relevant information in the context of your own business. Instagram, on the other hand, allows you to provide recipients with interesting multimedia and interactive content.