Performance marketing – how to use it?

As part of internet marketing, many forms of promoting services and products offered online have been developed over the decades. Some of them have already become canon, and practically everyone who carries out a profitable activity on the Internet, regardless of whether it is the owner of a blog, online store, or other type of website, knows them by hearsay. Most of these people actively use them. It is about:

A broadly understood position
using Google AdWords
Cooperation with price comparison websites
Creating YouTube channels
Creating thematic blogs 
creating newsletters and many

Many beginning internet businessmen reach for various types of solutions only because they have heard good opinions about their effectiveness. Many of these tools really work. The only question is when? You can allocate a huge budget for advertising on the Internet of the same type that brought huge sales success to your neighbor, and you do not earn anything yourself. Performance Marketing comes in handy here. It is worth getting to know him because knowledge on this subject is especially valuable in the era of great competition.

The essence of Performance Marketing

 It is worth understanding what this form of marketing actually is. The term performance in English means performance, among other things, but also results. We know many channels, including the ones listed above, where the cost of advertising depends on the number of visits to the website or, for example, clicks on the banner. They can be highly effective, but also practically not translate into profits, despite the large number of paid clicks. It is true that each visit to the website, also through various types of advertisements, has a positive effect on its visibility on the web, but is it the most economical solution? While in some circumstances this type of advertising will be the optimal choice and result in increased sales, this is not always the case. Meanwhile, so-called website entrances can be generated much cheaper. In addition to the aforementioned “paid clicks”, there is a whole range of other advertising channels to be analyzed for individual sites. Then the concept of Performance Marketing is good to know.

Performance Marketing po co istnieje?

 Performance Marketing istnieje po to, aby bezpośrednio zwiększać zyski. Obejmuje szereg działań, niekoniecznie ograniczonych do czynności wyłącznie online, zmierzających do osiągnięcia realnych dochodów. W przypadku Performance Marketingu nie płaci się za same, często nieużyteczne, „lajki” lub kliknięcia. Czyni to tę dziedzinę marketingu szczególnie skuteczną i atrakcyjną. Zwłaszcza obecnie, kiedy wiele firm z powodu czasowego zamknięcia musiało znacznie ograniczyć środki przeznaczone na promocję i reklamę trudno ryzykować w tych dziedzinach metodą „prób i błędów”. W ramach Performance Marketingu zespół specjalistów dokładnie analizuje potencjał i możliwości firmy oraz najlepsze kanały sprzedaży. Eliminują oni środki użyte podczas kampanii reklamowej, które nie przynosiły wymiernych efektów lub nie rokują w tym zakresie. Proponują naturalnie skuteczną „reklamę szytą na miarę” – dokładnie na potrzeby konkretnej marki.

Performance Marketing how to use?

When using Performance Marketing, you don’t have to blindly believe in promises that may turn out to be empty. You can really trust this form of promotion of your services and products, because the creators of the advertisement go hand in hand with the client. The creators of the campaign have the potential and numerous tools to analyze its effects, which they are able to present to clients on a regular basis. In addition, thanks to the data obtained through them, they know exactly how to further increase the sales of a specific brand.

Which promotion method should you choose?

In uncertain times, not only consumers but also entrepreneurs “watch every zloty twice”. The latter wonder what they can save on and whether it is worth investing in advertising, which may turn out to be ineffective. Or maybe it’s better to take a risk and deal with the promotion yourself. Performance marketing is a great way for companies that don’t generate adequate profits despite their efforts. Most often, these are companies that have huge competition, but they are also companies from niche industries. However, it is worth taking care of website positioning from the beginning. This activity allows you to work on your long-term visibility.