Fanpage; Many newE-commerceactivities that are just getting to know the market are looking for optimal ways to popularize their brand. There are many possibilities, but an excellent solution, which is still very popular, is to set up a fan page on Facebook. In this article, we will try to define exactly what a fanpage is and how we can create it.

What is a fanpage?

Referring to the basic definition, a fan page is defined as a company profile on Facebook intended for brand companies and public figures. With the help of such a tool, we can easily build a community of customers focused around our brand. Having a fan page opens up many development paths for us. An interesting idea may be to use specially prepared posts that will aim to attract as many users as possible to the new product offer that has just appeared on the website of the store we run.

We can also decide to prepare a video that will present the company’s advantages and encourage Internet users to learn more about the profile of our business. As we mentioned earlier, we can indicate a lot of possibilities, it all depends mainly on our needs. Funpage is a very complex tool that, in the right hands, can really contribute to increasing the interest around our brand on the web.

How to create a fanpage on FB?

Is setting up a fanpage on Facebook difficult these days? Of course not! All you need to do is log into our Facebook account and then visit facebook.com/pages/create. We will be greeted with a relatively simple form that we must complete with basic data regarding our business. Then click the “create page” button, and in the next step we can decide to add a profile photo and an image in the background. The whole process takes a maximum of 10 minutes, so personally we think that it is worth seriously considering creating your own fanpage!

How to find a fanpage on Facebook?

Finding fanpages on Facebook is much easier than setting them up! All we have to do is click the search box, and then enter the name of the brand that interests us. We don’t even have to press the “enter” key, we will see a drop-down list of which the first results will be the most reliable. If we find a page that interests us, all we need to do is click its icon with the cursor to move directly to the fanpage!

How to run a fanpage?

Remember that setting up a fan page is basically the beginning! If we want the established website to gain popularity, we must be interested in the appropriate management of this social media channel. First of all, we must ensure regularity, because an irregularly run fanpage may almost completely disappear in the algorithm, because it will be considered uninteresting and unworthy of interest. If we decide to fast daily at comparable hours, the reach will increase over time.

In special cases, when we want to reach the widest possible audience, we may decide to promote posts through the built-in Facebook tools. Then we define our daily budget and what goal we intend to achieve. After paying the fee, our fanpage will appear on the feeds of more people, which means that some of them may be interested in visiting the website and reading the posts we publish.

Is Fanpage needed these days?

It should be emphasized that Facebook is still very popular in Poland, so setting up a fanpage on this platform can be considered a good idea without much thought. If we take care of the correct operation of the above-mentioned platform, we can count on a constant increase in the number of customers.