Email marketing is one way we can promote our company in many ways. We can choose many options, ranging from social media to Google Ads. A relatively inconspicuous form of increasing popularity on the web are advertising e-mails, which are becoming more and more popular over time. In the article below, we will try to define exactly how they work and whether they are effective.

What does e-mail marketing look like?

Emailmarketingis considered one of the forms of direct marketing that our inboxes use for promotion. In this case, they serve as a carrier of messages transmitted on the company-client line and they allow building a long-term relationship. However, it should be remembered that the ads that will go to our recipient’s inbox should be done in the right way. If we decide on an unsightly banner that does not present anything, the e-mail advertising may turn out to be ineffective. If you prepare attractive content that may be of interest to potential customers, sending mailings to companies will be a great way to popularize your brand.

Email marketing – is it worth it?

Electronic mailboxes are very popular among our population. There are twice as many users who actively use e-mails than people on Facebook! In these figures, we should see the dormant potential. Each user with an e-mail address may be your potential customer in the future.

The biggest advantage of mailings is that we get directly to our recipient, because he was already on our contact list. Adding random users to your mailing list can be very easy. All you need to do is sign up for the newsletter or express your will to receive promotions available in our store. If our address database contains a sufficient number of items, then we can decide to advertise via e-mail.

It is worth emphasizing that preparing a good campaign aimed at inbox does not have to be as expensive as it is in the case of other forms of marketing. All you need to do is prepare graphics or catalogs attractive to the client, and then send them to people who have left their e-mail addresses on our website.

An interesting mailing offer

If we run ane-commerce business , it may be a good idea to inform customers about abandoned carts. Giving up a shopping list is a very common problem faced by many young entrepreneurs. We personally think there is an opportunity in this! Let’s assume that our business activity allows you to purchase products only after registering. The user creates his new account and decides to put several goods of a given value in the basket. After much reflection, he stated that the articles were too expensive and he completely forgot about the basket’s composition.

This is where our mailing comes in, in which we remind the buyer about his abandoned cart. In addition, we attach a note that if he decides to immediately return to his purchases, he will receive a 5 percent discount on the items he previously intended to buy. Such activities are characterized by invaluable effectiveness, which is worth seeing.

E-mail campaigns – what should they be characterized by?

First of all, good e-mail campaigns should be aesthetic. We can completely forget about sloppy banners that will sooner reach the spam box than the customer. Personally, we think that it is worth putting your choice on online catalogs, where potential buyers will be able to find the products they like the most. Without a big problem, we can include a small discount on individual articles, which will further increase the effectiveness of e-mailing!